Apple’s Shock MacBook Pro Decision

Updated Nov 29: article originally posted Nov 26.

Apple’s pricing strategy has always felt stable – products are more expensive than similar devices in the same category, but many feel the premium is worth paying. While other manufacturers may offer discounts on their products, Apple’s prices were consistent, making Apple’s decision to offer discounts on the MacBook Pro a very unusual one. They may not promote it heavily on the front pages of the Apple Store, but there are options depending on what you’re looking for.

Update: Tuesday, Nov. 29: Apple isn’t the only place where sales of MacBook Pro laptops are being accelerated with special holiday deals. It’s remarkable how many of the 14-inch and 16-inch MacBook Pro models saw discounts during Black Friday and Cyber ​​Monday.

14-inch MacBook Pro has discounts of up to $400 depending on model and specifications; B&H, offering the 1TB 10 Core M1 Pro model for $2099, is one of the most generous. A similarly specced 16-inch MacBook Pro model could be found on Amazon for $2299, a similar $400 discount. Curiously, the larger discounts are for Space Gray rather than Silver models; presumably there are more Space Gray machines in stock to be sold, suggesting that the product color mix needs to be adjusted.

Even the latest consumer laptops, the MacBook Air M2 and the still-inexplicable 13-inch variant of the MacBook Pro, have picked up several deals from retailers; Amazon and Best Buy are offering the higher-spec MacBook Air M2 with a $150 discount, and the 13-inch MacBook Pro M2 is also being offered with a $150 discount, bringing it to $1149.

Retailers have a much wider reach when it comes to discounting – unlike Apple, which does its best to preserve the mystique and allure of the MacBook platform on its website by not littering store pages with trivia like “discounts”. Outside of Cupertino, this is not the case. The economy is not doing well and consumers are looking for a bargain.

And if buyers would rather go to the source and buy from Apple, they should spend some time exploring their options with Apple itself. While careful consideration needs to be given to which MacBook to go for, there are some attractive choices in the Apple Store, depending on the balance you need between power, productivity and price.

If you are looking for a good day-to-day MacBookit’s hard to see beyond MacBook Air. 2020’s MacBook Air M1 is still available for $999 from the Apple Store. Air’s capabilities will serve a general audience thanks to Apple Silicon.

This leaves the 14-inch and 16-inch “professional” MacBook Pro laptops to go for if you need the power. And that power will be more evident in the M2 Pro and M2 Max variants of the MacBook Pro. Unfortunately, while geeks expected them to arrive in October, Apple had other ideas and made the shock decision to do so delaying the laptops until at least the first calendar quarter of 2023.

What to do about MacBook Pro sales in the last quarter of the year? Apple had made a different decision … quietly offering discounts until the new macOS laptops go on sale.

Although Apple does not have the same zeal in promoting discounts for Black Friday, there have been several measures that show that the company is working harder than usual to keep the turnover of the MacBook platform as high as possible.

One of them is at retail, where small business customers are offered discounts of up to ten percent on the 14-inch and 16-inch MacBook Pro models. Those looking to upgrade to the professional MacBook Pro models may have been waiting for the M2-equipped models over the summer. Still, Apple wants you to keep buying the older M1 model that will soon be replaced.

While there may not be any visible discounts for consumers, those looking for a better deal on Apple’s website know to go to the refurbished section of the store (although you might be faster using a search engine for the link when Apple doesn’t easy to spot in the user interface). Here you will find the same larger MacBook Pro models with discounts of up to twenty percent.

Considering the refurbished MacBooks generally have a ten percent discount (all backed by the same warranty and AppleCare options as a brand new machine.), that’s an additional discount for consumers looking at the larger MacBook Pro laptops .

The mystique surrounding Apple extended to its prices, and browsing the Apple Store reveals very little out of the ordinary. Yet just below the surface, Tim Cook and his team are quietly offering more discounts to boost MacBook sales during the final quarter of the year. In other years, this would be the role of a new release; with the delay to the M2 Pro and M2 Max variants of the MacBook Pro, Apple has decided to lean more into the brave new world of offering discounts.

If you want as much power as possible, wait for the M2 family. If you need a lot of performance right now, then you’ll want to look at the M1 choices, with the added temptation of those discounts. Apple has made its decision. Now you need to make yours.

Now read the latest MacBook, iPhone and iPad stories in Forbes’ weekly Apple Loop roundup…

Add a Comment

Your email address will not be published. Required fields are marked *