Best-selling horror author Stephen King and new Twitter owner Elon Musk clashed again on the faltering social media platform this week over the exodus of advertisers.
“Soon the only advertiser left on Twitter will be My Pillow,” King wrote in a mocking tweet Tuesday, referring to the bedding company owned by crazy “MyPillow Guy” Mike Lindell, who still baselessly claims the 2020 election was rigged.
Musk limply shot back: “Oh hi lol. Is My Pillow actually a good pillow? Now I’m curious.”
Advertisers are leaving Twitter in droves amid controversy over rising misinformation and hate speech — and hijacked accounts — in the wake of Musk’s Twitter takeover last month.
The Washington Post has reported that more than a third of Twitter’s top 100 marketers haven’t posted any ads on the site in the past two weeks, and that Musk “can’t afford” to lose any more.
One such advertiser, pharmaceutical giant Eli Lilly, suspended its account after an exposed Eli Lilly Twitter account promised free insulin. The profile had a “verified” blue tick, which Must sold for $8 a month.
Twitter now faces the prospect of “losing millions of dollars in ad revenue,” Amy O’Connor, a former senior communications officer at Eli Lilly, told the Post.
“What’s the benefit to a business … of staying on Twitter?” O’Connor asked. “It’s not worth the risk when the patient’s trust and health are at stake.”
The advertiser situation is only likely to get worse. Musk announced Thursday that starting next week, he will allow some accounts that had been suspended for violating Twitter’s “amnesty” policies to return to the platform.
He promised that the exemption would only apply to accounts that have not broken laws or “engaged in egregious spamming.”
Musk allowed Donald Trump back on Twitter last weekend. But the former president has not posted any new tweets.
Musk polled Twitter users before allowing Trump’s return and amnesty for other suspended accounts, claiming the majority of respondents supported the moves.